SEO Advice: 8 Top Tips
1) Title Tag - The title tag is the most powerful on-site SEO technique you have, so use it creatively! What you place in the title tag should only be one thing, the exact keyword you used for the web page that you are trying to optimize. Every single web page should have it’s own title tag.
2) ALT Tags - ALT tags were meant to be for text browsers because the images didn’t show in text browsers and the ATL tags would tell the visitor what it’s about. You should put your main keyword(s) in the ALT tags, but don’t over do it because you could get dropped in the results or even worse banned for life!
3) Link Popularity - Link popularity is the most powerful SEO tool out of all them. Most search engines don’t even consider web sites if there is not at least one or two links pointing to the web site. Having another site(s) link to your web site is important when it comes to getting your site a good ranking. Your keywords should be in the links you get and keep the keywords short. When you receive requests for a link exchange, check the site out before linking with them, check for spam (Repeat keywords, hidden text, etc.). › Continue reading
Looking for an SEO Company: Here’s six Things you Should Ask
Did you know that… everyday people just like you and me drop hundreds even thousands to companies that promise to get us to the top of Google, Alta Vista and a host of other search engines?
A guaranteed top ranking in the majority of search engines is a simple task and can be accomplished for far less than the $1295 to $3000+ that some so called Search Engine Optimization (SEO) companies ask.
Very shortly you too will know the truth and be able to do deal more effectively with your SEO and SEO companies.
Here are two of the biggest hypes in SEO.
First is the guaranteed 1st position hype…
Many companies tout this as a huge selling point of their SEO service. That’s great. Until you read the fine print. The fine print tells you that this guarantee is based on a pay to play basis. For all of us novices and laymen that is pay per click (PPC) advertising. › Continue reading
Common SEO Mistakes
Search engine optimisation is the technique that is used to optimise a website, so that it appears in the organic rankings of the search engine. Search engines have certain criteria against which they examine and evaluate a website and award it a ranking.
These criteria and parameters change quite frequently; the broad frame remains the same. The parameters on which websites are ranked are the usage of keywords, layout and design of the site and originality and relevance of the design and the content keeping in view the end user. Search engine optimisation is an extremely important tool for ensuring the success of a website. But success can only be guaranteed if the websites adhere to the rules laid down by the search engine.
Some websites do not go by the book and subsequently face the repercussions, like their site getting banned by the search engine and so on. Some of the most common mistakes made by websites that can be avoided are discussed in this article. The most common mistake made by websites is duplicating the content on a site. The content may be duplicated from other websites or even within a website. Whichever the case, duplicating content is not a very good idea from site optimisation point of view. Websites must be built on original design and content. › Continue reading
An Overview of Search Engine Optimisation
Run a search on any of the 200 major search engines, and the results will come up in similar orders on quite a few of them. How a website owner/operator gets their website to the top of a list is called Search Engine Optimisation, or SEO. Optimising a website involves many of the same techniques, whether the aim is to optimise for Google, Yahoo, Ask Jeeves or others.
There is a list of what not to do as well, and that list is applicable to all engines, as it mostly refers to tricks and hacks unscrupulous designers use to try to trick the engines. These kind of pages generally get removed by automated tools and don’t generally last very long, so they are not recommended to bother with.
Website optimisation starts with content. If the content is irrelevant, the website will not last long in the rankings, no matter how many keywords are included. The best way to get relevant content is to get an expert to write the content. General content may be friendlier to beginners, but in the search optimisation arena, content is what is going to keep readers coming back and webmasters linking to the page. Many search engines use link counters to rank sites. › Continue reading
How to Plan an Effective SEO Campaign
Unfortunately, not many Search Engine Optimisation companies know what this involves. You may see a “one size fits all” package, link popularity development in the form of submitting to link farms, or even the dreaded “Submit Your Site to 1000’s of Search Engines” scam. While the basic premise of each of these ideas is true, the execution of them is extremely important.
First of all, your web site needs human attention. A real person should thoroughly analyse your site before any work is done. Get them on the phone and ask them questions. There should be a clear process that the Search Engine Optimisation company uses and tailors to each client. The SEO company should also have a clear idea of what your goals are for your web site.
The first step in any work that is done should be keyword research. Like any kind of advertising, you need to know where your target market goes and how they find businesses like yours. The keywords chosen should apply to the theme of the web site. High rankings for these keywords should also be obtainable given your budget. If you are a computer repair shop with one or two locations in a city and can not service computers outside your area, then targeting a term such as “computer repair” is overkill. › Continue reading
The Role of SEO
Online marketing, also known as Internet marketing, is simply the marketing of products and service offerings via the Internet. With the explosion of Internet onto the scene, almost every home is connected to your product or service through online marketing. You may have a great service or the perfect product and a fantastic website but that will not ensure visitors to your site.
So it’s important to get the Internet marketing right. Online marketing comes in various forms banner ads, emails marketing, paid inclusions, pay per click, affiliate advertising and search engine optimization (SEO). The growth of online marketing has been fueled largely by the expansion of the Internet audience and the convenience a customer can be offered in terms of purchasing online. With the large audience out there, you will want to get as many visitors as possible to your site.
This brings us into the realm of SEO, since this is becoming one of the main avenues for an online business to try to increase virtual footfalls to the site. Lets first talk about SEO what is it? Put simply, it is the use of an algorithm to improve a sites search engine rankings or hits. This is done by an Internet marketer to try to improve the quantity as well as the quality of visitors to their website.
The concept of improved quality is also important here it is essential to direct the right traffic, people searching for the product or service that you offer or something similar, rather than simply a random selection of people looking for something else. Ideally, your SEO strategy should work with your target market in mind and work towards attracting this target market to the site.
Relevance is key, since people looking for a web-hosted tax planning software will not buy wedding invitations, even if driven to the website and will be disappointed. SEO is important because it covers most of the key areas that marketers need to address while selling and advertising online it generates awareness, it leads to acquisition of customers and conversion of visitors to customers, and optimizes the marketing efforts to target buyers. The value of increased, relevant traffic to the site will most likely guarantee increased sales.
SEO marketing offers information about your product offering when the interest from visitors is high and, once directed to your site, the visitor can be converted to a buyer immediately. Most companies build out their online marketing strategies keeping SEO in mind. This is essential to the success of a marketing plan, since a good SEO plan can be supported by a pertinent emailing marketing campaign and other PR programs.
Thus, the role of SEO is so vital to a successful online marketing campaign that it can be considered a separate tactic in itself but it is best to make it a well-planned segment of an organized strategy. Consider this: an inappropriately planned SEO may result in wasted resources, optimizing factors that do not link back to the correct target audience in the midst of a highly competitive and growing online marketplace.
While many SEO experts and marketers may dispute the process to successful SEO (some say page linking, some keyword basics, others copywriting and so on), one thing most people agree on is constructing an SEO that is closely connected with your marketing strategy so that each supports the other.